DEDJ Marketing builds full-funnel growth systems for ambitious B2B and DTC brands. We pair senior-only operators with a transparent measurement layer, so every dollar you invest is tied to a pipeline, a sale, or a subscriber you can name.
Swipe through the DEDJ reel to see how each practice connects. We staff engagements with senior operators who have actually run the work in-house — no account coordinators babysitting a plan written by someone else.
We build SEO programs that compound. That means a crawl-clean foundation, an editorial calendar mapped to real buyer questions, and a link earning motion rooted in original research, not directory spam.
Google Ads and Microsoft Ads built around first-party conversion values, not platform-reported fluff. Our paid search team manages accounts spending from $8k to $480k per month with a shared playbook for match-type hygiene, negative mining, and offline conversion import.
Meta, TikTok, LinkedIn, and Reddit — run by buyers who also brief creative. We treat the ad as the strategy. A 3-person DEDJ pod pairs a media buyer, a scriptwriter, and a motion editor so tests ship weekly, not quarterly.
We staff editorial programs like newsrooms. Writers with category tenure, an editor-in-chief who kills bad drafts, and an SEO strategist who enforces search intent. The result is an owned publication your sales team actually forwards to prospects.
Klaviyo, HubSpot, Customer.io, and Iterable — architected around the moments where a customer actually changes behavior. We design welcome series, winback programs, and SMS journeys that feel like a friend texting, not a brand broadcasting.
We instrument your stack so every channel answers the same question: did this dollar produce revenue? GA4, server-side tracking, incrementality studies, and a CRO practice that tests funnel pages the way product teams test software.
Swipe or use the arrows to explore all six practices
DEDJ Marketing was founded in the fall of 2018 above a taqueria on East 6th Street in Austin, Texas. Four in-house operators — a growth lead, an analyst, a designer, and a performance media buyer — were tired of watching ambitious brands hire agencies and receive cookie-cutter slide decks in return. They pooled their first retainer, signed a month-to-month lease, and wrote a one-page promise to their future clients. That promise still hangs in the entryway of our Rainey Street studio: senior operators, transparent numbers, opinions worth paying for.
The name DEDJ is the initials of our founders — Daniella, Ethan, Desmond, and Jun — but over the years it has also come to stand for the principles we run on: Data, Execution, Design, Judgment. Every project we accept has to pass all four tests. If we cannot produce clean data, execute fast, design with taste, and exercise judgment that changes outcomes, we pass on the work and refer the prospect elsewhere.
Today DEDJ is a 34-person agency with partners in Austin, Brooklyn, Denver, and a distributed remote bench. We intentionally cap our roster at around 40 active engagements because that is the number at which our leadership can still know every client by name, sit in on every creative review, and personally sign every month-end report. Growth above that number requires hiring we will not shortcut, so we wait.
Our clients range from Series A SaaS companies scaling from $2M to $20M ARR, to DTC brands preparing for retail rollouts, to regional service businesses that simply want their phone to ring. What unites them is a preference for operators over order-takers. If that describes you, we would genuinely like to meet.
Every client engagement is sponsored by one of our founding partners. They are the people who approve the strategy, answer the tough emails, and occasionally jump on a Zoom at 9pm to talk a CMO off a ledge.
Every DEDJ partner is invited — but never required — to leave a review. These three are lightly edited for length and published with the client's written permission.
We came to DEDJ with a paid search account that had been duct-taped together for four years. Their SEO audit and account restructure took 46 days and dropped our blended CAC by 31% the following quarter. What we appreciated most was how Ethan's paid media team actually picked up the phone when something was on fire — no account manager layer in between.
Desmond's creative team rebuilt our paid social strategy from the concept level up. Instead of re-cutting the same brand hero video fourteen ways, they helped us launch five distinct creative territories in a month — founder-led, UGC, educational, price-anchored, and seasonal. Our Meta CPA is down 44% and, more importantly, our sales team finally trusts the lead quality.
The DEDJ lifecycle team rebuilt our Klaviyo program from eleven flows with overlapping logic to four tightly-scoped journeys. Email revenue went from 12% to 29% of store revenue inside two quarters. Jun also personally sat in on our board prep twice — which is not something I've ever had an agency offer before.
Book a strategy call with a DEDJ partner. We will review your channels, surface the two or three things worth fixing first, and tell you — honestly — whether we are the right agency for your next chapter.
Book Your Strategy CallTell us a little about your business and the goal you are trying to reach this quarter. A DEDJ partner will personally respond within one business day.
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